“Hello and welcome to BuzzFeed’s ASMR News Now, where we take you on a euphoric journey though the news,” a soothing, almost unsettlingly soft female voice whispers. “Now let’s move on to our top ...

Whether you were into squishing foam or cutting soap, the strangely soothing sounds of ASMR video definitely had a moment in 2018. Now, research from Samsung may make those videos a lot easier to ...

As part of London Fashion Week FW23, footwear designer Steven Ma tapped Brenda Hashtag and Anni Bread to create a short film titled Pump Fiction. It was the start of an obsession for the emerging ...

ASMR正在闯入品牌营销的大门。 炎炎夏日的燥热如何驱赶？前段时间，TOP君看到一条有意思的夏至广告，来自凉茶品牌和其正的《最美萂声致夏至》。 广告片采集了自然界夏日的各种声音，邀请人们用耳朵感受夏天热闹非凡的氛围。 相比于用视觉攫取受众的眼球 ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

With the friction of two sponges rubbing together, actress Eva Longoria plunges head-first into ASMR. For some, that sound — or that of nails scratching against a plush towel, or of a hair brush’s ...