Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s why ...

First things first, what are we referring to when we talk about ‘rich media’? Basically, every ad that includes multimedia features – such as audio, animation, video and other traditional elements ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...

To be a successful business in 2022, you need to be advertising online. But unless you're digitally savvy, you may not completely understand the tools and tactics available. Whether you're a go-getter ...

(Ad) Display ads are everywhere on the web. Once you start to notice how many ads are out there, you'll quickly see that you rarely land on a page that doesn't present you with some type of ...