Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critical ...

Ring In The New Year The “everything is an ad network” trend will live forever.  There are always new advertising canvases ...

Retail media networks (RMNs) are transforming how brands connect with their consumers, and they're doing it at scale. A January 2025 Business Research Company study stated that global retail media ad ...

Google will replace AdSense’s Ad Networks block with an Authorized Buyers control on Nov. 6, allowing new buyers by default and preserving existing blocks. Authorized Buyers replaces Ad Networks in ...

FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

Retail media ad spend is big. And getting bigger. The retail media channel is growing quickly, and retailers do not have a playbook to follow when looking to boost sales and increase conversion.

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Gamelight, the German user acquisition company has been making headlines in the mobile market space lately. Previous Singular Market Snapshots showed that Gamelight covers 12 percent of ad spend for ...

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