AI referrals consist of online-shopper traffic generated by clicking on a link in an answer generated by an AI chatbot or ...

Consumers spent a record $257.8 billion online between Nov. 1 to Dec. 31, up 6.8% from the previous year, according to Adobe ...

Strong discounts and recommendations from AI shopping assistants motivated consumers to spend during the holiday season, ...

Despite economic concerns impacting U.S. shoppers over the holiday season, online spending hit a record high according to ...

U.S. online holiday spending from November 1 through December 31 rose 6.8 percent to $257.8 billion, according to Adobe ...

Adobe Analytics data found consumer spending grew 6.8% compared to 2024, with buy now, pay later usage reaching a new high.

Spurred by a dramatic boost in traffic from AI tools, U.S. shoppers just set a new benchmark for online holiday spending in ...

LAS VEGAS--(BUSINESS WIRE)--Today, at Adobe Summit – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) unveiled new Adobe Product Analytics in Adobe Experience Cloud. The new ...

U.S. online holiday spending growth slowed in the 2025 season, Adobe Analytics data showed on Wednesday, even as shoppers set ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Consumers are using ...