Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. Google Ads will assign an individual score to each campaign type, and provide a combined score at the ...

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...

Sweepstakes giant and direct marketer Publishers Clearing House (PCH) is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences.

AdEspresso, a startup offering Facebook ad tools for small and medium businesses, is announcing that it has raised its first outside funding, a seed round of $500,000. The company focuses on ad ...

BOULDER, Colo.--(BUSINESS WIRE)--Brandzooka, the fastest growing self-service programmatic ad platform, has acquired AdJelly, the ad creation, deployment and measurement platform for Facebook Ads. Ad ...

Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work. There are plenty of articles around the web expounding the benefits: increase QS, lower costs, ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Reddit’s adding some new, automated ad tips to ...

As a part of the Trophy Games Strategy to continuously improve revenue and optimize our games, we have implemented several optimization initiatives over the summer. With the release of Farm and Truck ...