Albertsons Media Collective, the retail media unit of Albertsons Companies Inc., announced on Tuesday the launch of an in-store measurement system designed to assess the incremental sales impact of in ...

Albertsons is launching a pilot project this summer in partnership with STRATACACHE, Inc., to install a digital display network at select stores, the Boise, Idaho-based grocery chain announced Monday.

As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...

In partnership with Stratacache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This ad will auto-close in 10 seconds ...

The companies provided a Chobani campaign to illustrate the capability. Chobani recently launched 15- and 30-gram Protein Yogurt Drinks in Albertsons banners, so driving trial and increasing household ...