Apple began with Steve Jobs and Steve Wozniak marketing primarily at trade shows, and now the iPhone has made it $4 trillion ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max. The ad includes a series of quick zooms to show off what the iPhone 17 ...

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...

Apple is testing a new design for App Store search ads on iPhone. Some users on iOS 26.3 are noticing that the blue background around sponsored results is no longer shown, blurring the line between ...

Apple has resumed advertising on Elon Musk's social media platform X for the first time in more than a year. Credit: Jakub Porzycki/NurPhoto via Getty Images Over a year ago, Apple removed its ads ...

Apple’s best ads of 2025 didn’t just sell devices and promote services — they staked a claim for what modern marketing can do when it blends craft, culture and technical ambition. Across short films, ...

Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously, the tech giant was relying on third-party vendors to sell ads within its News ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

A Siri lawsuit settlement over privacy issues has dredged up old rumors about iPhone ad targeting, but Apple says it ‘has never used Siri data to build marketing profiles.’ A Siri lawsuit settlement ...