Apple Watch blood sugar monitoring is something the company reportedly wanted to do right from the start. A report ...

Apple and Google have announced a multi-year AI collaboration, under which Google's Gemini models and cloud technology will ...

As rivals across Big Tech continue pouring billions into the race for AI supremacy, Apple appears to be opting for a leaner, more pragmatic strategy, one ...

Apple partners with Google to power Siri using Gemini AI after delays in its own AI efforts, marking a major shift in the ...

Apple’s most profitable product could finally be getting a much-needed change. The tech giant is soon expected to make its biggest bet in years, introducing a significantly slimmer iPhone to hopefully ...

Apple is unique among big tech companies in that it still doesn't have a dedicated generative AI chatbot on its platforms. The company's first attempt at a chatbot is rolling out now in an early ...

Apple Inc. is reportedly considering using artificial intelligence technology from OpenAI or Anthropic PBC to power its digital assistant Siri, as the company, once at the bleeding edge of technology ...

Apple’s restrained AI spending — $14 billion versus Microsoft’s $94 billion and Meta’s $70 billion — is emerging as an advantage as investors scrutinize massive tech spending. The iPhone maker’s stock ...

According to members of Gen Z, celebrity skincare brands, short Ugg slippers, and Apple iPhones are currently status symbols ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.