An archetype is an original model of a person, ideal example, or a prototype after which others are copied, patterned, or emulated; a symbol universally recognized by all. Archetypes put context to a ...

Lynn Fischer is the Chief Marketing Officer of the Americas at Vista, spearheading innovative marketing strategies for VistaJet and XO. In a world where consumers are inundated with choices, a brand’s ...

Remnant 2 uses an incredibly customizable system for character classes called Archetypes. Archetypes provide a set of skills and perks that your character will earn as they level up. Each Archetype ...

It has been a while since I talked about archetypes, but I was thinking about them lately because of a science-fiction novel I was reading, which was filled with them. Basically, an archetype is a ...

Heirloom’s Rob Meyerson explores whether the horoscope-like world of brand archetypes is harming the industry. Maybe that’s just something a ‘jester’ would suggest. The brand archetypes framework is a ...

When I'm starting a new project, I try to list all the characters out just to see who I think will be in the narrative. Then, I try to break down who they are and why they should be there. In order to ...