Detergent brand joins hands with its brand ambassador and celebrity Chef Sanjeev Kapoor to take up the #ArielVs100Stains challenge as part of its latest campaign Mumbai, Maharashtra, India (NewsVoir) ...

With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids. Ariel has brought a new category of laundry product to India, which is sold in single-use ...

This case study explains how Ariel, the laundry detergent brand, used a newly launched variant to strengthen the brand's value to consumers in the Philippines.

The soap wars took an unexpected turn this week with the revelation that Procter & Gamble is launching a liquid capsule version of its Ariel detergent three weeks ahead of rival Lever Fabergé’s ...