With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids. Ariel has brought a new category of laundry product to India, which is sold in single-use ...

This case study explains how Ariel, the laundry detergent brand, used a newly launched variant to strengthen the brand's value to consumers in the Philippines.

Millions of packets of popular laundry detergent pods made by Procter & Gamble have been recalled due to faulty packaging, which pose a serious risk of accidental ingestion by young children and may ...