Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

Augmented reality (AR) has a rich history that dates back to 1968 when Ivan Sutherland and Bob Sproull introduced one of the inaugural AR headsets. This device projected graphical data via a heads-up ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...