Augmented reality (AR) has transformed the way we interact with our iPhones, offering immersive experiences that blend the digital and physical worlds seamlessly. Apple’s ARKit platform, introduced in ...

Apple's ARKit platform lets developers create interactive augmented reality apps, complete with 2D and 3D elements. AR apps leverage your iPhone's cameras, display, graphics processor, and machine ...

While augmented reality (AR) may seem like sci-fi jargon, and associated with expensive, experimental devices like the Microsoft Hololens, in fact, augmented reality is widely available, and has been ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...