Authenticity is no longer optional. Audiences, employees, and clients can tell when a brand is performing instead of being ...
The question is no longer whether synthetic media exists, it is how fast you can prove what is real when your stakeholders hesitate to believe what they see or hear.
Authenticity isn’t a trend or tagline. It’s a long-term commitment to consistency, accountability and real human connection.
Instagram is seemingly disassociating with the idea it can control whether the content that is posted to its platform is real ...
This technological shift has triggered a parallel evolution in law. The conversation now spans from reforming Rule 901 to ...
Reality TV casting has undergone a fundamental shift. Producers who once prioritized explosive personalities and guaranteed ...
AI slop, as gen AI tools empowered users to manufacture limitless digital ‘content’ at the stroke of a prompt.
Consumers want to get a good sense of a brand's authenticity in its marketing, even though a recently completed mobile location data study from Blis shows consumers themselves aren't really very ...
Authentic and vulnerable are two words I am hearing often when I ask people what they like about the person they report to and the people in the top leadership roles. My experience is that these words ...