Authenticity is no longer optional. Audiences, employees, and clients can tell when a brand is performing instead of being ...

Authenticity isn’t a trend or tagline. It’s a long-term commitment to consistency, accountability and real human connection.

Radical authenticity means telling the truth, even if it's not pretty. It's also your key to winning the trust of your audience. Trust is gold for your brand. And in a world filled with filtered ...

When I worked in banking, I saw a lot of pressure to conform. To get ahead and gain favor, many employees made their best efforts to reflect the values that were dominant within their organization.

The free Content Authenticity web app allows creators to apply attribution and ‘do not train’ tags to any image, video, or audio work. The free Content Authenticity web app allows creators to apply ...

AI slop, as gen AI tools empowered users to manufacture limitless digital ‘content’ at the stroke of a prompt.

Reality TV casting has undergone a fundamental shift. Producers who once prioritized explosive personalities and guaranteed ...

In recent decades, authenticity has become an American obsession. It animates reality TV, fuels social media gone viral, and buttresses a multibillion-dollar industry of influencers shilling their ...