Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Honda has decided to collab with an Italian company in the business of 3D printing – and the machines work almost exclusively with clay. Let’s talk about it. Amidst all this, Honda continues to putter ...

AUBURN HILLS, Mich. (AP) - In an era of computer-aided design and 3-D printing, one traditional craft remains in automakers’ design studios: full-size clay models. For 80 years, clay modelers have ...