Most of the new bass baits are revealed each year at ICAST in July. Though many of those baits aren't even available for purchase until the fall. This means we usually don't get to see what the newest ...

These were the bass baits—and mindset shifts—that defined my 2025 season and helped me catch more and bigger largemouth bass.

Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...

Catching bass on lures is potentially one of the most exciting styles of angling the UK has to offer, made even better when you're armed with the best lures. Arriving at the sea on a summer dawn ...

What’s the Best Lure for Big Bass in Current? Expert Tips! – Discover the top lures to catch big bass in fast-moving water.

When I was a kid, the only thing I ever wanted to be was a professional bass fisherman. On Saturday mornings while the others were watching cartoons, I would wake up, pour myself a bowl of Lucky ...

Largemouth bass are the most popular game fish in America for one key reason: Accessibility. No matter where you live, there’s a strong possibility there are largemouths close by. Furthermore, you don ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Anglers can find any water clarity they like, from muddy on the south end to clear on the north. Reese Jones at Hook, Line and Sinker in Rogers recommends fishing for black bass in dirty water with ...

With Christmas just around the corner, this guide has everything you need to support your favorite bass angler's fishing passion. From noisy topwaters to slick soft plastics (and everything in between ...

Stripers are keying on small threadfin shad about one-half inch long. Lures or bait that size are good to use. Larger shad or ...

If you check the encyclopedia set inside Jake Donachricha’s Baton Rouge home, the thickest, heaviest book is marked “F.” With good reason: “F” stands for “fishing” and this guy is a fisherman, and one ...