All parents want to encourage behaviors that they find desirable in their children and to discourage those things they wish their children wouldn't do. Whether it's playing with other children, doing ...

Rewards are one of the most common ways that people think of to get other people to do stuff. In the talks that I give on the topic I tell people that rewards are actually one of the least effective ...

Every parent has offered incentives: “If you’re patient while I get the tires rotated, we’ll get ice cream afterwards.” Or, “if you play nicely with your cousin, you can use the iPad before dinner.” ...

This paper tests three predictions about consumer behavior derived from a behavioral economics perspective against the predictions of the rational choice model in the market for new credit cards.

As the video game industry continues to grow and expand, many developers and publishers are on a quest to find more cost- and time-efficient methods of developing their products, especially as budgets ...

Issuers are fine-tuning their rewards strategies, using carrots that can encourage fiscal responsibility and help them weed out less-desirable accounts. While traditional rewards programs based on ...

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and ...