Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

Relating brain activity to behavior is an ongoing aim of neuroimaging research as it would help scientists understand how the brain begets behavior — and perhaps open new opportunities for ...

OpenAI has emerged as one of the most recognizable pioneers in the generative artificial intelligence industry thanks to the impressive capabilities of large language models such as GPT-4. Now, it’s ...

At its core, public health communication is about connecting with people—not just delivering facts, but designing messages that reflect what people need, fear and value. What’s often overlooked is ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Worried about AI that always agrees? Learn why models do this, plus prompts for counterarguments and sources to get more ...

Behavioral analysis can provide a lot of information about the health status or motivations of a living being. A new technology makes it possible for a single deep learning model to detect animal ...

Behavioral health crises rarely manifest overnight. For health plans, the warning signs are hiding in plain sight – as data points scattered across disconnected systems, locked in outdated records, or ...

Forbes contributors publish independent expert analyses and insights. Philip Maymin, a professor of analytics and AI, covers finance and AI. When our silicon brethren finally take over all securities ...