L-R: Kent Lewis, Jessica Hawthorne-Castro, Peter Abualzolof, Christopher Tompkins, David Wescott The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum. So ...

Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing ...

Google has begun letting Android developers kick the tyres of its claimed reboot of ad-targeting — announcing the launch of the first Beta for its “Privacy ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

The self-regulatory privacy organization Digital Advertising Alliance on Wednesday plans to unveil a downloadable browser extension that will enable people to opt out of receiving behaviorally ...

A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...

Sen. Josh Hawley (R-Mo.) introduced legislation Tuesday that would condition legal protections for online platforms that utilize behavioral advertising, the use of browsing habits to serve tailored ...