When it comes to cold emails, the subject line is one of the most important elements. It needs to be catchy and attention-grabbing, while also conveying the purpose of the email. Here are some tips ...

If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

Yes, warm intros are the best way to approach investors and should ideally be your Plan A. But what if you can’t get one of those? As I’ve discussed in the past, cold emails can work well, too, and ...

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You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...

It can be difficult to hit the right note when sending a cold email. For instance, an old colleague who’d been laid off recently reached out to me. Like many cold and even warm emails I’ve received, ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Insider spoke with freelancers and business owners about emailing brands they want to work with. They broke down their top strategies for approaching prospective clients. The freelancers shared the ...