The media landscape is in constant flux, presenting unique challenges and opportunities for independent journalists. Finding sustainable models in this environment while building engaged audiences ...

Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and ...

Getting your news in front of the right people means showing up where they’re looking—and that starts with search. Press releases must be discoverable not only by journalists and stakeholders but also ...

Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...

CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Press releases in the health and life sciences sector carry high stakes. Whether announcing a regulatory approval, pivotal trial data, or a new therapeutic innovation, your message must meet rigorous ...

Music plays a powerful role in shaping how audiences experience YouTube videos. It sets the mood, supports storytelling, and keeps viewers engaged. With the ...