Instagram's 2 billion users, built-in shopping tools, and visual ads help businesses reach new customers, drive sales, and ...

The media landscape is in constant flux, presenting unique challenges and opportunities for independent journalists. Finding sustainable models in this environment while building engaged audiences ...

Claritas developers have created an AI-driven audience optimization model for email so marketers can further personalize messages and reach the ideal audiences. It also determines new audience ...

As marketers leverage AI to develop images, understanding how to do so effectively (and legally) is a key challenge. To better understand how AI is changing the development of images and best ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

CHICAGO, June 12, 2025 (GLOBE NEWSWIRE) -- An analysis from TransUnion (TRU) sheds new light on the impact of audience composition on marketing performance, showing that making the best targeting ...