A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

One of the earliest discoveries in perceptual psychology was the existence of color afterimages. For example, the square below on the right is clearly white. But if you first stare at the red square ...

If you've been keeping up with paint color trends over the last few years, you'd know that green and blue shades have been having a major moment — especially in the kitchen. Both bring their own set ...

Scientists estimate that the human eye can distinguish up to 10 million colors. That’s pretty impressive, considering the interesting fact that we only have three types of color-perceiving rods in our ...