Under Armour and Steph Curry will end their 13-year partnership, effective immediately. Curry Brand is free to find another retail partner. Under Armour plans to focus on what CEO Kevin Plank called ...

BALTIMORE, Nov. 13, 2025 /PRNewswire/ -- Under Armour, Inc. (NYSE: UAA, UA) and Stephen Curry today announced plans to separate Curry Brand from Under Armour, ending a partnership that has redefined ...

From now on, the shoes belonging to the greatest shooter of all time will look a little different. Golden State Warriors guard Stephen Curry and apparel giant Under Armour mutually agreed Thursday, ...