In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

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Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

When you think of Millennials, what comes to mind first? If it’s a young person with their eyes glued to their smartphone, tapping out a tweet, a status update, a text or a search — you’re pretty ...

Capturing Deeper Guest Loyalty in the Experience Economy A loyalty program's data strategy is only as powerful as the business outcomes it drives. While real-time personalization and AI powered ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

At the point of sale, there is a direct connection between the customer and the retailer—and it’s a powerful moment for ...

Many e-commerce businesses adopt complex loyalty programs to keep customers around, but these strategies don’t always perform as well in today’s market. Instead, making authentic connections is now ...

Loyalty is still alive in retail, but the rules have changed. Today’s home improvement shoppers are more channel-savvy and intent-driven than ever before, creating new opportunities for retailers to ...