In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

One of the most difficult phases in project management is gathering business requirements from stakeholders. Requirements are often vague because it is difficult for customers to articulate their ...

Tammy Michalek is a Marketing Technology Strategist who specializes in creating efficiencies between enterprise business processes and supporting technologies. Over the past twenty years, Tammy has ...

At work, there's a new project kicking off. So, naturally, your product development team starts with business requirements gathering. A series of requirements gathering sessions asks stakeholders and ...

Two-thirds of companies responding to a recent poll doubt that an IT project could be deemed a success due to poor gathering of business requirements A new survey by IAG Consulting finds that among ...