BzzAgent is a pretty popular product testing program that you've probably heard of. The premise is pretty simple: you do some ...

TORONTO -- Canadian cablecaster Rogers Communications on Monday said it has picked up the exclusive rights to sell access to BzzAgent's advertising industry word-of-mouth media network in Canada. By ...

Tesco has acquired Boston-based social marketing company BzzAgent in a deal worth around $60m, according to reports from the US. It is understood that BzzAgent will continue to operate as a standalone ...

Interpublic Group of Cos. has entered into a partnership with the Boston-based word-of-mouth network BzzAgent as part of the holding company's effort to strengthen its offering in the growing ...

Since its acquisition by London marketing data company Dunnhumby closed last July, BzzAgent has seen huge brands such as Anheuser-Busch (NYSE:BUD) return as customers after years of not working ...

A London shopper-marketing company is scooping up BzzAgent Inc., a Boston social media agency specializing in word-of-mouth marketing campaigns. BzzAgent will become a stand-alone subsidiary of ...

LONDON--(BUSINESS WIRE)--dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based ...