For most of 2025, a team of 25 CNN Underscored writers and editors across seven dedicated teams tested and reviewed thousands of new releases with one goal: to find the most innovative products of the ...

I tested bath towels and bath towel sets from popular brands such as Quince and Pottery Barn to see which are worth buying. Two came out as the absolute best.

It’s not easy to narrow down hundreds of products to a pool of just a few of the most innovative. That’s why we consulted 23 experts.