Case interviews have been popular with management consulting firms for years, and in recent years they've become more commonly used by employers in other industries. Those considering a career in ...

The case interview for a marketing role requires practice to feel comfortable responding to a specific—often real—marketing challenge, while presenting confidently and showing off your personality.

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...