A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Cola's glass bottle design so instantly recognisable? How did the design come about, and why has it done so well? We explore ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example dropped ...

Coca-Cola is undeniably one of the most recognisable brands globally, instantly identified by its iconic red packaging and distinctive, white script. Naturally, over time, as the company introduced ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Coca-Cola / forpeople Branding nutritional drinks can present a dilemma. Often brands ...