When Colgate was developing its new low-waste Keep toothbrush, which has a reusable aluminum handle and replaceable heads (a starter pack costs $9.99; additional heads are $4.99 for two), the company ...

Colgate is the world’s number one oral care brand, and Philips is the number one manufacturer of sonic toothbrushes globally. Through this collaboration, the best technology will be brought to ...

Katherine Martinko is an expert in sustainable living. She holds a degree in English Literature and History from the University of Toronto. Haley Mast is a freelance writer, fact-checker, and small ...

Smart toothbrushes have been around for a few years now, but they haven’t quite caught on. Sure, they promise better habits via connected sensors, but they also tend to be very expensive ($100 and up) ...

Our landfills are a graveyard for old, plastic toothbrushes. Last year, 495 million nonelectric toothbrushes were purchased in the U.S. They’re not recyclable, which means the vast majority get tossed ...

Colgate-Palmolive partnered with meditation app Headspace to offer weekly programming in the Hum by Colgate app that connects to its line of smart toothbrushes. Headspace will host "Mindful Moments" ...

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Everything that uses electricity is getting smart — or eventually will. We've had electric toothbrushes for some time now. But now, those toothbrushes are finally getting smart functionality. One of ...

In Colgate-Palmolive Company v OHIM, the General Court has held that there was a likelihood of confusion between Colgate-Palmolive’s mark 360° SONIC ENERGY and the earlier international mark SONIC ...