If you're a smell person, welcome to the club. There's something alluring about a great perfume or a subtly-scented home, especially during the cool months. We adore a good candle and the ambiance it ...

You can choose from four models: the Mini, Version Four, the Plus, and the Car Pro. The Pura Version Four is the standard and commonly sold in starter kits that provide the diffuser and two scents.

SCENTA’s debut at CES 2026 underscores its status as a global leader in the scent tech industry. As the No. 1 global seller ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches the Pura 4™ smart fragrance diffuser, a brand-new version of its best-selling home scenting diffuser. With a new, sleek ...

Home fragrance is smarter, softer, and more intentional: Think app-controlled diffusers, incense making a comeback, cozy ...

Scent matters. If a place smells good, we’re much more likely to have a pleasant experience there. Unfortunately, many air fresheners emit sickly or synthetic odors that are poor substitutes for the ...

SALT LAKE CITY--(BUSINESS WIRE)--Today, smart fragrance company Pura launches a brand-new car fragrance diffuser bringing their advanced scent technology on the road. While most car scent diffusers ...

Guerlain has expanded its L’Art & La Matière line with a home scent range and released new expressions within the La Petite Robe Noire, L’Homme Idéal and Absolus Allegoria lines.