New trends in color, material, and practical design shaping floral packaging for the year ahead We design our paper to ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Packaging has always been a balancing act. Consumer packaged goods (CPG) companies must weigh cost versus performance and market appeal versus machinability. As interest in sustainable packaging has ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

CHICAGO — Packaging color has been a topic of conversation at the Private Brand Movement show here. Despite the trend of white packaging, which many agree was used successfully to create a clean, pure ...