Consumers have become so inundated with commercial advertising that even the best products and services can get lost in the shuffle if not marketed properly. Pitching a product in commercial ...

The concept of an elevator pitch is to engage your audience, make your point quickly, and leave your audience interested and wanting to hear more – not an easy feat when you have two minutes or less ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

In the agriculture and energy industries, it’s tempting to hit “send” on a press release whenever there’s anything new to share. But if you want to build lasting media relationships and secure ...

Whether you know a little about elevator pitches or have never heard of them, now is the ideal time to learn the power of the elevator pitch and how to deliver one to maximum effect. Here we’ll show ...