Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Discover what an Ads Library reveals about your competitors, including ad strategies, targeting patterns, messaging trends, ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...

Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

ALEXANDRIA, Va., Oct. 04, 2023 (GLOBE NEWSWIRE) -- AdImpact, a leading ad intelligence SaaS company, announces the wide commercial release of a new, first-of-its-kind mobile app to support campaign ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began ...

(RTTNews) - UK's Competition and Markets Authority or CMA announced that it has provisionally found that tech major Google LLC, owned by Alphabet Inc., has abused its dominant positions through the ...