Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

ATLANTA--(BUSINESS WIRE)--Comcast has announced the appointment of Javier Garcia as Senior Vice President of Competitive Marketing and Strategy at its Central Division Headquarters in Atlanta, Georgia ...

Citations: Carpenter, Gregory. 1987. Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure. Marketing Science. (2)208-221.

Understand how the online marketing world is changing and what trends matter most for 2026. Build a marketing plan that makes ...

Working with hundreds of fashion brands has given me insight into what separates successful companies from those that struggle. Although there is no one-size-fits-all approach to establishing and ...

In 2025, law firms must embrace the rapidly evolving digital marketing landscape to stay competitive and capitalize on emerging opportunities. With mobile devices accounting for over 63% of website ...