AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Today’s Nigerians are more informed, connected, and value-conscious than ever before. These shifts are driven by increased digital access, evolving lifestyles, and a renewed emphasis on local culture.

LONDON, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Circana, a leading advisor on consumer behaviour, has announced plans to launch a new point-of-sale (POS) market measurement service for consumer technology ...

To say that e-wallets are mainstream in Malaysia is an understatement. Malaysians make more than 400 e-payments a year, with nearly nine in ten people now using e-wallets. The rise of intense ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...