Cost benefit analysis is a strategy used by businesses and individuals to weigh the potential outcome of an action in order to make a decision. One of the main ways people make decisions is by using a ...

Paul Solman: Swarthmore's Barry Schwartz is one of the country's best-known psychology professors, a prolific author, a TED talker, and a sometime contributor to this page. We profiled Schwartz and ...

Whenever you need to make a business decision, invariably you have to weigh one choice against another. Sometimes, the choice is between Project A and Project B, and sometimes the choice is between ...