As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

Personalisation is no longer an option, but vital if your brand is going to succeed in this new era of marketing.Creating customer personas is the perfect way to ensure your marketing is personalised.

Here is a list of the best free User Persona Tools and Templates to create customer, buyer, or user personas. A user persona is basically a UX design that defines your target customers. It consists of ...

At a time when data is king and demographics guide marketing decisions, it’s easy to overlook one of the fundamental concepts in sales: buyer personas. A model of your typical customer’s psychology ...

In the era of digitalization, digital customer personas assist in making your eCommerce store more relevant to both your customers and the internet. With their help, you can improve your various ...

When I talk about a product-centric approach, I mean when companies develop products and services with the idea that a good hunter is more likely than average to get a lucky hit. They also believe ...

Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Opinions expressed by Entrepreneur contributors are their own. Exceptional insights create exceptional businesses. How exceptional? Let’s look at a real case study about what happens when you can read ...

Marketing teams use “personas” – detailed description of your customers – to design products, publicity campaigns and more. See how you can use Personas to deliver an improved customer experience. In ...