In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

Brand consistency is the foundation of recognition and trust. Whether you are posting on social media, sending emails, or ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. True leaders are not only in positions of power, they carve out ...

Learn how to easily create and setup a new or second YouTube Brand Channel Account in this no-nonsense tutorial (NEW 2020 method!). You can choose if you want to make a personal or open a brand ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

A strong, cohesive brand is critical to success. But here’s the kicker: Most companies pour their hearts (and budgets) into dazzling customers while their internal brand barely gets a second glance.

Oren shares his playbook on creating a brand vibe, covering moodboards, logo design, product branding, and content launch for ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

When I read about the LinkedIn and Twitter partnership late last year, I wondered whether people would really think that it was the “perfect combination” that Twitter founder Biz Stone was quoted as ...