In today’s saturated information landscape, establishing a distinctive identity is more critical than ever. The art of personal branding, often associated with celebrities and influencers, is, in fact ...

The first impression your customers will get of your business in this day and age is your website — so it needs to be created with intent. Here’s how to use compelling storytelling on your website and ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

True leaders are not only in positions of power, they carve out their own paths and inspire others to follow. The essence of leadership lies in being able to effectively manage a team at the same time ...

When I read about the LinkedIn and Twitter partnership late last year, I wondered whether people would really think that it was the “perfect combination” that Twitter founder Biz Stone was quoted as ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...