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Opinions expressed by Entrepreneur contributors are their own. Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ...

If there’s one thing that binds every business professional in every industry, it’s the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer ...

Great customer service centres on people. And as a result of the pandemic, those people now have higher expectations, waning patience, and, arguably, increased loyalty for the companies that create a ...