Despite an ever-expanding universe of marketing channels and complexity, the creative process utilized by most marketers and agencies has remained unchanged for nearly a century. Creativity in today’s ...

Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

We tend to think of an artistic pursuit as only happening in an artistic medium, but I no longer think that. I spent 17 years dancing professionally and became an executive and entrepreneur in the ...

Nearly all great ideas follow a similar creative process. Understanding this is important, because creative thinking is one of the most useful skills you can possess. Nearly every problem you face in ...