The new version of the game – a 100-ball cricket competition aiming to match sporting prowess with big game entertainment – has not been off to a smooth start. Since it was first announced in 2018, ...

In India, cricket isn’t just a sport—it’s a season. And the Indian Premier League (IPL) is its Super Bowl, World Cup, and Cannes rolled into one. For brands, it’s no longer about if they should ...

The final of the Asia Cup was chaotic, but the eyes of cricket fans are now glued to the ICC Women's Cricket World Cup 2025. The tournament begins tomorrow with Sri Lanka facing India on September 30.