Have you scratched your head from time to time at how some communications sent en masse to consumers (from credit card companies, utilities, fintech, wealth management, health insurance, and on and on ...

Business executives must be ready for a bumpy ride throughout 2021, perhaps for several years. Uncertainties abound around international trade, supply and demand and how open national economies will ...

Teams across the org need to work together to make customer communication efficient and effective. In this VB Spotlight event, learn how to manage and coordinate customer comms from every department ...

Open, honest communication is the cornerstone of any good relationship, including that between a business and its customers. Without transparency from a brand, consumers can be left feeling vulnerable ...

What’s in the cards for customer communications in 2026? The way businesses connect with customers is changing. New channels, smarter technology, and rising expectations are rewriting the rules of ...

These days, there’s a lot of talk about what you should and shouldn’t do as a business to woo new customers and keep existing ones happy. Just read any one of the many marketing-friendly guides out ...

LONDON and NEW YORK and SAN MATEO, Calif., Oct. 27, 2021 (GLOBE NEWSWIRE) -- Smart Communications™, a leading technology company focused on helping businesses engage in more meaningful customer ...

If you’re a marketer at an energy or water company, you could be forgiven for thinking customers are only interested in brand utility. The clue is in the sector name, after all. But even in an ...

Most consumers would be familiar with receiving offers from brands via text messages that are not always customised to suit their profiles or preferences. These broadcast SMSs are typically sent out ...

Today, customers have more choices and louder voices when it comes to communication service providers. They increasingly view communications service providers as commodities, and the industry is ...