When gathering customer feedback, asking misguided or poorly formulated questions can have serious negative repercussions. Today’s top companies rely heavily on human insight to guide their strategies ...

Eliska Dockalova discussed with CMSWire what's top of mind in her role as director of customer experience at Kiwi.com Eliska Dockalova has a lot on her plate. She’s director of customer experience for ...

Customer experience and digital transformation live at the intersection of technology, corporate culture, and organizational change. Although technology and data help us understand customers and ...

Customer interviews are responsible for guiding today’s best products. It is much easier to build an execution plan based on customer insights rather than guesses of what the customer needs and will ...