By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. • The neocortex: This is considered the "seat of our higher ...

In the competitive landscape of fast-food chains, loyalty and rewards apps have become essential tools for both customer ...