In today’s complex and rapidly evolving business environment, the path from raw data to actionable insights mirrors the meticulous craftsmanship of a master artisan. Consider a scenario where a ...

Curation continues to gain momentum in our industry, yet the current dialogue seems to be missing some important nuance. On one side, the value argument for curation highlights its ability to refine ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...

The sell-side curation craze is in full swing. In fact, the backlash has even begun. SSPs are rushing to strike partnerships with DMPs that have embraced the supply side’s role in curation. For ...