‪McBride Sr.’s roots in the haircare industry go back to 1973 when he co-invented Sta-Sof-Fro, the very first product designed and marketed to moisturize and soften the Afro. Before Sta-Sof-Fro hit ...

As an online retailer of women’s hair care products that only sells its merchandise physically through third-party retailers such as salons, Design Essentials needs a distinctive e-Commerce presence ...

Ledisi hits the nail on the head when it comes to natural beauty. So it’s no surprise the hit singer is the new brand ambassador and first celebrity spokesman for Design Essentials Natural. For years, ...

Wearing an afro has long been a symbol of resistance—presented on the likes of Angela Davis, the Black Panther Party, and Diana Ross. But, there was something missing. “The natural hair movement was a ...

It’s no secret that Design Essentials is one of the most coveted hair care brands on the market. The brand is praised by hair aficionados and stylist alike for creating nourishing formulas that work ...

More than 50 black women gathered at a salon on Flatbush Avenue in Brooklyn for “Curls and Conversations,” a support group for black women who wear their hair natural; the event was also a sampling ...